When I ask this question of business owners I never get a concise and concrete answer.
It's time to get out the white board and have an open discussion with your family and staff about the end goal
Workshop it until everyone is clear and in agreement. learn how to effectively construct mind maps
Never assume that you have to always find the latest business idea to be effective.
I was looking for notes of a planning session I facilitated 10 yrs ago and pulled out my mind map Today I can recall everything that was discussed at that meeting. Is there really anything new in business process or methodology? Or, is it just the story is told differently and the use of Technology. The end result is still the same. Perhaps Buzan, Covey, Collins, Drucker, Carnegie, et al. were today’s Simon Sinek.
Bill Winter is a renowned business mentor for business owners. He is a facilitator of the hard to have business conversations.