What do you do that ensures you are operating your business in a less congested market place?

There is a well known expression in business. Differentiate or die.
For example, in my local shopping area there are 14 places where you can buy coffee. Two are always busier  than all the others. Why is that?
In a city such as Geelong you have the largest number of hair stylists per head of population in Victoria. What make some stand out above the rest?
Over the last five years we see a proliferation of people calling themselves business coaches and the many accounting firms now saying they are business advisors. Hardly any have actually run their own business. So, what enables a successful business advisor stand out from the pack?
Look at your own business segment and ask yourself what you do that is hard for your competitors to match?
First, identify what business you are in and what problems do you solve better than any one else?
If you don't know sit down with us andwe will answer that question for you.