The economic backbone of any regional city is held together by our senior business owners.

Our seniors in business are a forgotten segment of our business community in the current COVID-19 crisis.
There are thousands in the workplace over 60 and many are family business owners. Especially the baby boomers who still own and lead most of our successful privately owned companies, often in partnership with their next generation members. They have an abundance of wisdom that is backed by knowledge, experience and a real life understanding of the roller coaster ride over the years since 1960.
This current crisis, although extremely serious is not not the first time they have faced an unknown economic future. Senior business owners are more resilient than most and pragmatic about adjusting to meet today's needs.
I have been in their shoes on a couple of occasions and it hurts. One of the hardest issues they face is having to put loyal and long term staff off.
​So, listen to them and don't ignore why they are sometimes cautious. They are great mentors and in today's terminology are Wise Coaches. They have walked in the shoes of many before them and not learnt their craft from a manual or attending a seminar.